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The Between
Three concepts. One shared conviction.
The Between is an ecosystem of three separate but connected concepts for people who work in commerce – whether that's B2C e-commerce, digital B2B trade, or any other form of digital or physical commerce.
Between – because it's the in-between space we create. What happens between meetings. Between presentations. Between working hours.
The most valuable conversations, relationships and insights rarely emerge from official formats. They emerge in the informal in-between – in the pauses, in the side conversations, in the unexpected encounter with someone you would never have met otherwise.
The Between is that space, shaped with intention – for three different contexts.
The Between was created from an observation: the industry had plenty of conferences, networking events and trade associations – but lacked the intimate, specific and genuine spaces.
No room for decision-makers to meet without sales pressure. No natural social gathering place outside working hours. No digital context for those who work remotely and lack colleagues to think alongside.
So we created three.
Each concept addresses a specific need and serves a specific situation – but shares the same underlying conviction: that the right context changes everything.
A curated recurring forum for senior decision-makers in commerce. Invitation-based. No slides, no pitch. Just mandate-holders in honest dialogue.
Learn more →An informal social gathering place for everyone who works in commerce. Free. No agenda. What happens when the formal ends and the real begins.
Learn more →A digital co-office for commerce professionals. For those who work remotely and want colleagues, structure and belonging – without giving up flexibility.
Learn more →The three concepts share one assumption: that the best encounters and the most important relationships are created when the conditions are right. Not by chance. Not in a conference room with 400 attendees and a product pitch.
The Between creates those conditions – in three different formats, for three different contexts, but always with the same intention.