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Quarterly
The forum brings together 10–15 decision-makers in commerce for in-depth conversation on questions without easy answers. Four times a year, over an extended lunch with a meal.
Tuesday 19 May 2026
11:30–13:00 · Hotel Eggers, Gothenburg
Topic for the quarterly forum
"The customer journey begins before the customer knows they are going to buy."
Trust, needs and choices – what happens long before the customer clicks or calls. The first forum also sets the frame for upcoming quarterly forums and the through-line going forward – participants influence which dilemmas will shape future sessions.
Programme
Planned forums
Topics and exact dates for upcoming forums are published continuously.
Why this forum exists
This audience is often alone in the responsibility: they have colleagues, but lack peers to reflect with internally. At the same time, they drive questions that affect growth, customer relationships, cost-to-serve, risk and the organisation's ability to prioritise and change.
Boardroom for Commerce creates the space where the hard questions have room – without sales pressure, without prestige, without agenda. Just decision-makers in honest dialogue.