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Quarterly
The forum brings together 10–15 commerce decision-makers for in-depth conversation on questions without easy answers. Four times a year, over an extended lunch with food.
Thursday, September 10, 2026
11:30–13:00 · Hotel Eggers, Gothenburg
Topic for the quarterly forum
"The customer journey begins before the customer knows they are going to buy."
Trust, needs and choices – what happens long before the customer clicks or calls. The first forum also sets the frame for upcoming quarterly forums and the through-line going forward – participants influence which dilemmas will shape future sessions.
Programme
The Gothenburg region is home to a strong ecosystem of companies in digital commerce and sales. Commerce leaders are often alone in their responsibility: they have colleagues, but lack peers to reflect with internally. At the same time, they drive questions that affect growth, customer relationships, cost-to-serve, risk and the organisation's ability to prioritise and change.
Boardroom for Commerce creates the room where the hard questions have space – without sales pressure, without prestige, without agenda. Just decision-makers in honest dialogue.