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Quarterly
Quarterly forum for senior commerce leaders in Varberg. Extended lunch with food, 5–7 participants, invitation-based.
Wednesday, October 7, 2026
11:30–13:00 · Varbergs Stadshotell, Varberg
Topic for the quarterly forum
"The customer journey begins before the customer knows they are going to buy."
Trust, needs and choices – what happens long before the customer clicks or calls. The first forum also sets the frame for upcoming quarterly forums and the through-line going forward – participants influence which dilemmas will shape future sessions.
Programme
Varberg is known for a diverse and robust business community – with a strong base in trade, construction and industry. The region is home to a mix of local small businesses and larger players, with a distinct profile in commerce and logistics: from shoes and bicycles to house manufacturing. In this ecosystem, commerce leaders drive complex sales and distribution, often without peers to reflect with internally.
Boardroom for Commerce creates the room where the hard questions have space – without sales pressure, without prestige, without agenda. Just decision-makers in honest dialogue.